Uplace, a new real estate company, said its launch project will involve the redevelopment of a derelict post-industrial site in Machelen, at the Vilvoorde viaduct of the Brussels beltway. Company founder Bart Verhaeghe said the project will create a city-within-a-city in the Belgian capital that will bring the Brussels-North region (Noordrand) back to life. He said the region's appeal will extend far beyond Belgium's borders.