Upflex expands EMEA office with two senior appointments

US-based proptech startup Upflex is expanding its EMEA office with two senior appointments to oversee UK and European expansion.

Joining as SVP workspace solutions EMEA, Isobel McKenna has extensive experience of the pan-European workspace market, joining from CBRE, where she was head of workspace solutions EMEA, prior to serving as VP enterprise accounts at IWG.

Freddie Case will bolster the EMEA team as VP workplace solutions, after previously building up knowledge of the flex market at Kontor, where he was director of enterprise, WeWork and Flexioffices.

Christophe Garnier, Upflex co-founder & CEO commented: ‘We see huge potential for further growth in the UK and Europe as hybrid work becomes the new norm. Following the close of our $30m Series A funding and our exclusive deal with WeWork, we are perfectly positioned to accelerate our expansion into these markets. Isobel and Freddie bring vast experience in the flex workspace sector to their roles along with the dynamism, vision and energy that has powered Upflex’s journey to date.’

McKenna added: 'What Upflex provides is completely unique: a multi-faceted technology platform that connects occupiers, brokerage firms and flex space partners with the solutions essential to meeting the needs of the new hybrid workforce. Demand for flex will only continue to grow.’

The appointments came only days after the completion of a $30 mln (€28 mln) Series A funding that will help the fast-growth hybrid work solutions provider to accelerate growth across the UK and Europe.

Upflex plans to add over 200 new locations per month globally in 2022, around 100 of which in the UK and Europe.


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