Plaza Centers, a developer of shopping malls in Eastern Europe, announced on Friday it has set a price of 180 pence per share for its initial public offering to institutional investors in London, valuing the company at £514.3 mln (EUR 766.6 mln). The offer consists of 85.71 million new ordinary shares (excluding a 10% over allotment option). About 30% of the shares will be available to the investing public when unconditional trading starts on November 1. UBS is the only book runner and stabilisation manager for the IPO.