Measurabl hires MetaProp partner as chief growth officer

Measurabl, the ESG technology platform for real estate, has appointed Maureen Waters as chief growth officer (CGO) as part of a drive to achieve further globalisation.

Her appointment will support a number of key growth initiatives following the firm’s Series D fundraise earlier this year.

Waters will spearhead sales, marketing, strategic partnerships, and solutions engineering efforts, in addition to directing the overall growth strategy and development of Measurabl's three-year strategic plan.

She brings a 25-year career across real estate, technology, and venture capital to her new role, during which she built and scaled profitable real estate and technology companies, taking them from inception to unicorn status.

Notable achievements include helping establish MetaProp Ventures as a proptech innovation leader, transforming Ten-X into a tech-enabled platform, and executing strategic plans for industry giants such as Cushman & Wakefield. Prior experience included senior executive roles at Bill Gates Investments and CBRE.

Measurabl said Waters’ experience of working in the Japanese market will add vital expertise as the firm expands into Japan, the world’s second largest real estate market, as well as helping achieve further traction in more mature markets in Europe and North America.

‘Maureen Waters is a formidable addition to our leadership team, aligning perfectly with our mission to propel Measurabl's growth and amplify our impact on ESG and sustainability,’ said Matt Ellis, co-founder & CEO of Measurabl.

Waters said of her new role: ‘I'm thrilled to contribute my experience and passion for building and scaling businesses in the real estate and technology sectors to further accelerate Measurabl's expansion and support the most innovative leaders in real estate achieve their sustainability goals.’


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