The Hilton hotel group is seeking to expand its portfolio in Germany to secondary markets, including at airports, sporting arenas and exhibition spaces.
Since 2016, the group has doubled its German portfolio to 31 hotels either in operation or under development, and it is now seeking rapid further growth.
‘In recent years, we have seen Hilton's growth in Germany progress at an incredibly fast pace,’ Ulrich Widmer, managing director development Central Europe Hilton told PropertyEU at Expo Real in Munich.
‘Our portfolio spans five brands and we have a presence in every major German city. We have identified that the market and investment environment is strong and supportive enough for Hilton to achieve further expansion through a focused approach to move into secondary markets.’
Hilton anticipates that across Germany there are more than 100 potential markets which investors could enter in partnership with Hilton. Since 2010 more than one Hampton by Hilton hotel has opened each year in and in 2018, Hilton opened six Hampton by Hilton hotels with properties in Munich and Konstanz set to open before the end of 2019.