Greystar: 'Consumers' housing demands are changing'

Steven Zeeman, senior managing director of investment management Europe at US housing specialist Greystar, details the company’s activities and approach to the private rented sector in Europe in an interview with PropertyEU at MIPIM 2019.

'Cities have a huge shortage of housing, and there's also an affordability issue,' says Zeeman.

At the same time, he notes, consumer demands are changing. 'People like cities but they want to live compactly. They value a sense of community, they want to meet friends and be able to integrate quickly and easily. That is something we can organise in our multi-family homes. Lastly, convenience is very important to the resident; they just want to be able to move into a house and get on with their lives.'

Click here to listen to the full interview with Steven Zeeman (VIDEO)

Headquartered in Charleston, South Carolina, Greystar manages and operates an estimated $115 bn of real estate in over 180 markets globally including offices throughout the US, UK, Continental Europe, Latin America, and the Asia-Pacific region. It is the largest operator of apartments in the US, where it manages approximately 500,000 units.