Leading German real estate trade show Expo Real is expanding the number of exhibition halls to seven to meet the growing demand from exhibitors in the field of technology and innovation.
The new hall - Hall A3 – NOVA 3 - will come into operation this year for the October 2019 edition of Expo Real in Munich. It will house The Real Estate Innovation Forum, Tech Alley and the Start-up Contest as well as the NOVA3 Forum.
Last year the international trade show attracted 2,095 exhibitors and over 45,000 participants.
The new hall ‘meets the demand for more space and from new exhibitors, and, with an increase in the number of participants, it also complies with official requirements to provide more public space in the halls’, said Claudia Boymanns, exhibition director of Expo Real. ‘In addition, the theme of innovation in the context of increasing digitalisation is gaining importance and leading to increased demand from the real estate sector,’ she added.
Boymanns said several start-up firms from the Tech Alley and the Proptech Network have been attracted as main exhibitors. These include 21st Real Estate, Alasco, BuildingMind, Cloudscraper Europe, Disruptive Technologies Research, FairFleet, PlanRadar, Sensorberg, Solutiance Services, Visn by OSRAM and WICONA.
As well as these ‘grown-ups’, this year 75 start-ups (against 65 in 2018) will be showcasing their digital products, solutions and ideas in Tech Alley, in the following sections: Plan & Build, Manage & Operate, Research & Valuate, Invest & Finance, Market and Next City Solutions.
In addition, these young companies will again be able to pitch not only their products but also themselves to the audience, in a Tech Talk Zone. The 25 finalists of the Built World Innovation Contest will also be featured in Tech Alley. The organizer and cooperation partner from previous years has been renamed as Built World Innovation (previously Real Estate Innovation Network).
The new NOVA3 Forum will provide an additional platform for tech firms and consultancies to discuss trends and innovation in the property sector. ‘Tech Alley, the Tech Talks, the Built World Innovation Contest and the extensive conference programme in the Real Estate Innovation Forum, together with the new NOVA3 Forum, form a unique hub for new thinking and innovation in the property sector,’ Boymanns said.