Global proptech company Mallcomm has signed a pan-European partnership with ECE Marketplaces to deliver a bespoke digital tenant-engagement platform at more than 100 shopping centres in Germany, Austria, Hungary and Italy.
The partnership, which is the largest single agreement Mallcomm has signed in Europe, will initially encompass 107 assets, including leading retail destinations Adigeo, Verona; Galeria Krakowska, Krakow, Arkad, Budapest, Olympia-Einkaufszentrum, Munich and Alstertal-Einkaufszentrum, Hamburg. In total, the assets span more than 3.5 million m2 of retail and leisure space and accommodate more than 12,300 retail tenants.
David Fuller-Watts, managing director of Mallcomm, said: 'This is the largest partnership we have ever signed in Europe and we are delighted to be selected by ECE Marketplaces to support the next phase of evolution at more than a hundred leading retail destinations.
'Our platform helps drive closer collaboration between landlords and tenants, enabling real-time digital engagement that helps streamline day-to-day operations, creates service charge efficiencies and increases trust and transparency around critical areas such as energy performance and sales.
'We look forward to working with ECE Marketplaces, and more than 12,000 retail tenants, to create truly connected communities at these assets.'
Mallcomm’s proprietary technology will be used to deliver a bespoke platform which will allow day-to-day operations to be managed digitally and provide real-time data insights, with the capability to track footfall, sales and energy performance. The platform will enable 24/7 communication between centre management teams and retailers.
Michael Triebold, director digital business, marketing & research at ECE Marketplaces: 'We are excited for this cooperation with Mallcom and believe that we have found a great partner to progress on digitalization matters within our shopping centres.
'Implementing this solution will allow us to become faster in our communication with our partners as well as more sustainable. This young partnership with Mallcomm has already been very rewarding, so we are very much looking forward to extending this relationship.'
The surge in demand for digital tenant engagement solutions has enabled Mallcomm to double its global footprint in the past six months, with more than 650 properties now using its proprietary technology to support tenant experience and property management.
Its clients include Hammerson, Brookfield, Klepierre, Oxford Properties, Mall of America and Unibail-Rodamco-Westfield.