German developer-investor ECE has unveiled plans at Mapic in Cannes to completely reposition and refurbish Potsdamer Platz Shopping Arkaden in Berlin in cooperation with Brookfield Properties Germany, the asset manager of Potsdamer Platz.
The repositioning will focus on an entirely new concept with six different themed areas, a modern architectural design with two-story and three-story facades, a market hall with dining options, and a tenant and retail mix which will include many concept including a number of premium retailers.
The refurbishment is planned to start in 2019. ECE will take over the planning and design, the project management, the leasing of the retail spaces, and the rebranding. The company has been responsible for the management and leasing of the shopping centre since it was opened in 1998.
'Playing an active role in the repositioning of Potsdamer Platz Shopping Arkaden, which is located in the heart of one of the most exiting metropolises in Europe, is a very challenging undertaking, which we will take on using our entire experience, expertise, and our knowledge of the latest developments in the shopping industry,' said Steffen Friedlein, managing director leasing at ECE.
'By repositioning the centre, we will create a destination that will be second to none in Germany and we will strive to attract new target groups and customers. People will not recognize Potsdamer Platz Shopping Arkaden after its refurbishment.'
The refurbishment will create 90 new shops, among them up to 15 flagship stores, while the existing mall on top floor will be removed and replaced by a two to three-story facade to provide tenants with new presentation and shop space options.
The retail mix will be complemented by grocery retailers and service companies in the basement. The sixth themed area, the new market hall, will total 5.500 m2 and accommodate premium, fresh and regional food retailers as well as several modern, international restaurants and regional dining concepts. ECE said it would also add leisure and entertainment offerings.