Page 9 - Informed 2018 Issue 2

The 2018 Solal Marketing Awards
Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. The 2018 awards welcomed 216 entries from
22 different countries
BRAND AWARENESS &
(RE) POSITIONING GOLD
· Die Yourself by H2O in Madrid, Spain
GOLD AND SPECIAL DISTINCTION FOR BUDGETS UNDER $10K
· Hug from RC by Rødovre Centrum in
· Rødovre, Denmark Silver
You are the Star of Fashion by Gordion
in Ankara, Turkey
· Posnania’s 1 B-Day by Posnania in
· Poznań, Poland
Bad Santa by Rødovre Centrum in
· Rødovre, Denmark
W.Smile by Waasland Shopping Center in Sint-Niklaas, Belgium
· Kanyon My Way by Kanyon in Istanbul, · Turkey Silver
Wish & Have by Forum Bornova in Izmir, Turkey
· Let’s Light Up Manu by Manufaktura in
· Lodz, Poland Silver
Feel Festive by Giving by IKEA Centres
· in Moscow, Russian Federation
MEGA Drift Show 2017 by Mega
Novosibirsk in Novosibirsk, Russian
· Federation
Final Four Fanzone by Marmara Forum in Istanbul, Turkey
GRAND OPENING/EXPANSION/ REFURBISHMENT GOLD
· Release Party by Rødovre Centrum in · Rødovre, Denmark Silver
Grand Opening by MEGA Yekaterinburg in Yekaterinburg, Russian Federation
· Candy Fashion by Wijnegem Shopping · Center in Wijnegem, Belgium Silver
Mining for Low Prices! Czorny Piontek, Czorny Weekend: Black Friday our Way! By Galeria Katowicka in Katowice,
· Poland
Basket Burger in Marmara Forum by Istanbul, Turkey
In addition, ICSC Foundation awarded No Barriers in Zorlu Center by Zorlu Center in Istanbul, Turkey with
the European and South African Community Support Award
FOOTFALL ACTIVATION GOLD
· Centre in Carnaxide, Portugal Carpool Karaoke by Rødovre Centrum in Rødovre, Denmark
Sustainable Agriculture At Akmerkez Rooftop: Living Organism On The Cityline by Akmerkez in Istanbul, Turkey
BUSINESS-TO-BUSINESS SILVER
· MEGA Marketing Day by IKEA Centres · in Moscow, Russian Federation
Retail Property Forum ‘Open House’ by IKEA Centres in Moscow, Russian Federation
CORPORATE SOCIAL
RESPONSIBILITY GOLD
· El Ele Cafe (Hand in Hand Cafe) by Izmır
Optimum Shopping Center in Izmir, · Turkey Silver
SALES ACTIVATION GOLD
EMERGING TECHNOLOGY GOLD
· Alegro Multibrand Self-Service Kiosks & App by Alegro Alfragide Shopping
EMERGING TECHNOLOGY SILVER
· Digital Mall by ECE by ECE Projektmanagement GmbH & Co. KG in
· Charity Campaign ‘Share&Care’ by Spice in Riga, Latvia
· Hamburg, Germany
Silver and Special Distinction for Innovation
Wanted: Dedicated Followers of Fashion by Hammerson in London, United Kingdom
CUSTOMER SERVICES GOLD
· Alley of Wonders – Retailtainment in The Heart of Refurbishment by Atrium Promenada Shopping Mall in Warsaw, Poland
ICSC INFORMED | NOVEMBER 2018 | 9