Pritchard, who brings over 20 years of real estate lending experience, will be based in London and report directly to managing director Nick Hilton.

He will be responsible for establishing Glenhawk’s regional and national offering, leading a team of six business development managers initially focused on its existing regulated and unregulated bridging products.

Reflecting the growing demand from borrowers across the UK, last year Glenhawk announced that it had extended its geographical footprint into the Scottish real estate market, led by business development manager Paula Dowson.

Guy Harrington, CEO of Glenhawk, commented: 'Over the past decade Jamie has established himself as one of the best in the business. He has an enviable track record overseeing sales teams that have some of the strongest introducer relationships in the market which has translated into year on year growth.

'As we look to replicate our success in London and the South East in other parts of the UK, his experience will be invaluable.'

Pritchard joins Glenhawk from Precise Mortgages, where he spent nearly seven years, the last five as head of sales. He previously worked at Principality Building Society where he was business development manager and interim head of intermediary sales.

The appointment follows a strong period of recruitment, with 14 new hires made in 2020, leading to a 35% increase in the size of the team. Glenhawk said it remained on track to lend £500 mln by the end of 2022.

Said Pritchard: 'Having watched from afar as Glenhawk has set a new benchmark in the UK bridging sector by marrying institutional support and practices with an approach to lending focused on fairness and transparency, I’m extremely excited to be tasked with supporting its regional and national expansion focus and working with the extremely talented team of BDMs.'